Stop choosing between branding and performance — do both
Our 22 coupon and cashback sites let you run brand campaigns that also convert. Display for awareness, promo codes for action, email for re-engagement — all tracked from impression to sale across 11 countries.
The false choice between awareness and ROI
Brand teams want impressions and recall. Performance teams want ROAS and CPA. On most channels, these goals compete for the same budget. On coupon and cashback sites, they reinforce each other: a consumer sees your brand (awareness), discovers your offer (consideration), and uses your code to buy (conversion) — all in the same session.
Vouchers Cloud is the only network that gives you 4 ad formats across 22 owned sites in 11 countries. Run CPM display for top-of-funnel visibility, co-registration for lead capture, targeted email for re-engagement, and personalised promo codes for conversion. One partner, one dashboard, full-funnel attribution.
Full-funnel execution across 4 formats
Top of funnel: display and site branding
Homepage takeovers, category banners, and site skins that introduce your brand to millions of active shoppers. Priced on CPM or CPC — you control the cost model.
- Site skins using your brand colours and creative on high-traffic pages
- Category-targeted banners (e.g., only on travel, beauty, or electronics pages)
- Video pre-roll and rich media formats for storytelling campaigns
Mid funnel: email and co-registration
Move from impression to engagement. Dedicated email sends introduce your offer to segmented audiences. Co-registration captures interested users as leads for your CRM.
- Dedicated brand emails to opted-in subscribers in target markets
- Co-registration lead capture at the point of user sign-up
- CPL pricing for predictable lead acquisition costs
Bottom of funnel: promo codes and cashback
Convert the awareness you have built. Personalised promo codes and cashback offers turn brand-aware visitors into paying customers — tracked on CPA.
- Brand-named promo codes that reinforce recognition while driving sales
- Cashback offers to incentivise first purchase
- Dedicated brand pages with your full offer catalogue
What makes this strategy work
Same audience, full journey
A user sees your site skin, receives your email, and converts with your promo code — all within the same ecosystem. No audience leakage.
Shopping intent baked in
Every visitor on our sites is actively seeking deals. Your brand message lands in a context where spending is the default action.
Unified reporting: brand + performance
Track impressions, email opens, leads captured, and sales generated — all in one report. Calculate true cost per acquired customer including brand touchpoints.
One team managing the entire funnel
No coordination between awareness agency, performance agency, and media buyer. We handle strategy, creative, distribution, and optimisation.
Home appliance brand: 3.8M impressions to 12,400 promo code redemptions across 5 markets
Electronics sector — Full-funnel campaign combining site skins on top-vouchers.de and topvouchers.co.uk, email sends in France and Belgium, and branded codes across all 5 markets.
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Luxury skincare: 74% email open rate and 22% conversion on first purchase offer
Beauty sector — Co-registration to capture beauty enthusiasts, followed by a 3-email nurture sequence with an exclusive promo code on topvouchers.it and top-vouchers.ch.
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